The two titans of the CE world are set to go head to head this year, with differing TV technology platforms. Samsung and LG lock horns with QLED vs OLED TVs respectively – both vying to capture the market for the uplift ‘new buy’ TV sector. The key driver for the uplift is larger screen size but more importantly, the improved contrast, brightness and colour offered by OLED and QLED over traditional LCD products.
So, who will win? Whilst Samsung’s quantum dot LCD or QLED (let’s not beat about the bush, it’s a ‘souped-up’ LCD screen), does offer much improved contrast, brightness and colour contrast over traditional LCD. But the consensus seems to be that the stunning contrast and colour gamut offered by the deep blacks of OLED give LG the edge in visual performance. This is borne out by the slew of awards garnered by the LG Signature 4K OLED TV this week at CES.
One factor that plays heavy is the cost of ownership. Is QLED a more cost-effective ape of OLED? Only time will tell. The key differentiator in the medium term is the promise of future earnings offered by OLED, which has the unique quality of offering a future of conformal display technology on plastic that is set to revolutionise the industry with new form factor products. And this is something QLED just can’t offer.
With this in mind, the short-term gain made by QLED on cost may soon be overtaken by OLED as the technology asserts its long term dominance through real user value add in conformal, flexible and foldable products.
Samsung’s 4K QLED TV
LGs 4K OLED TV